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What Is a Digital Newsroom – An Explanation

The media landscape is changing at a phenomenal rate. Not that long ago “the media” meant newspapers, magazines, television and radio. Now, traditional media institutions are closing the doors while new media ventures like Twitter are making billions. The conflicting reports from around the world about the true state of the media are confusing to say the least.
As recently as 10 years ago you could penetrate every major news organisation in Australia by inviting only a handful of journalists to a launch. Today, at least in the Western world, traditional sources of news have seen a fall in their power. They are no longer the sole voice of the people.

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What Is a Digital Newsroom

What Is a Digiatl Newsroom – An Explanation

The media landscape is changing at a phenomenal rate. Not that long ago “the media” meant newspapers, magazines, television and radio. Now, traditional media institutions are closing the doors while new media ventures like Twitter are making billions. The conflicting reports from around the world about the true state of the media are confusing to say the least. Read More >>
Evidence of Media Requirements

In 2009 the media’s desire for rich content was so strong it prompted Renai LeMay, news editor of technology site ZDNet to issue an open letter to all of his PR contacts claiming “In short, we feel that the age of plain text journalism is dead.” And concluded with “So Read More >>
What Makes an Online Newsroom Work?

No matter how many hours you work or how many late-night phone calls you field from reporters and editors, it isn’t always humanly possible for one person or department to keep up with a constant stream of queries from journalists in every time zone. That’s why an online newsroom is an essential tool for any communications team. Read More >>
Can’t I do this for free with social media channels?

There are a multitude of online platforms that provide the ability for an organisation to share multimedia assets free. Youtube, Flickr, Vimeo, even Facebook all provide a facility to make images or video files available for the media or consumers to access for free. But what does free really cost? Read More >>

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A newsroom is an on-line resource designed specifically for the needs of worldwide media practitioners, rich with immediate material ready for on-air, online and in print consumption. High definition video, broadcast audio, high resolution still images and press releases are all accessible online, 24-hours a day. Combined with our commitment to responsive turn-around and the availability of public affairs officers to speak at any hour of any day, a newsroom is a 'must have tool' for journalists, producers and photographers covering this portfolio. The service is free and easy to use, once you have registered.

What Is An Online Newsroom