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Journalists Speak Out: Brand Corporate Newsrooms Are Failing to Meet Reporters' Needs, Study Finds
New research from digital communications platform ISEBOX shows that the provision of digital newsrooms by communications professionals is not meeting the needs of journalists.
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10 seconds to avoid PR oblivion
New research by global e-Newsroom leader Wieck has shown journalists are so time-poor and under-resourced they will decide in less than 10 seconds whether a media release is worth being one of the 10% they'll follow up on.
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Time to welcome a new kind of Journalist - the Brand Journalist
19/03/2015
Brand journalism has become part of everyone’s lives. Whether people are consciously aware of this or not is irrelevant, the reality is that corporations are now more trusted as a source of news than the media. The online world has changed everything about the way we, as citizens, consume and share information.
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Warren Kirby to present at CommsCon
10/03/2015
Wieck CEO Warren Kirby will present workshops on "PR Perceptions vs Media Realities" and "Brand Journalism – what are the best Digital tools for PRs in the 21st century?" at CommsCon.
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Match made in media heaven
24/11/2014
New Australian research into the relationship between PR and the media shows an increased inter-dependency between the two and a growing diversity of media formats and delivery channels.
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Wieck Delves Further into PR and Media Difference of Opinion
3/09/2014
Leading online newsroom development company Wieck Austrasia has launched its second survey in order to gain further insight into what the media wants and what public relations practitioners provide.
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Google reveals PRs most important ROI argument
2/05/2014
We don’t normally bother reading official patent documents, something almost enjoyable as stabbing yourself with a spoon, however US Patent 8,682,892 is worthy of attention. This particular patent is about
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PRIA creates online news portal for PR sector
9/12/2013
The Public Relations Institute of Australia (PRIA) has launched an online newsroom to showcase the latest news from Australia’s PR sector. PRIA is the launch customer for a new digital newsroom platform built by Wieck Australasia.
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Wieck Wins Best Online Newsroom
4/12/2013
Ragan's PR Daily has once again awarded "Best Online Newsroom" to Wieck for their work on Nissan Americas media portal. Nissan decided to rebuild their online newsroom to capitalize on the
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PR fails to meet today’s media needs Media Kit
19/11/2013
Australia’s PR industry is failing to meet the needs of today’s media for online multi-media content, a national PR conference was told today. New research, launched at the PRIA National Conference in Adelaide, shows that PR is falling behind the latest media trends
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Announcing the 2013 Media Relations Awards finalists
31/10/2013
Dealing with the media can be tough: getting your executives coverage and visibility, preparing press kits, organizing tours, drafting statements, and we won’t even go into what it’s like working with celebrities.
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What Is An Online Newsroom - Media Kit
16/09/2013
The media landscape is changing at a phenomenal rate. Not that long ago “the media” meant newspapers, magazines, television and radio. Now, traditional media institutions are closing the doors while new media ventures like Twitter are making billions. The conflicting reports from
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Online Newsroom - The Newsroom That Never Sleeps
Online news distribution, your text, images, audio and video - 24/7 . Our world-class flagship Online Newsroom is a deadline-oriented media relations website. Designed to connect you with working media, it can also be linked to other sites for wider distribution of your message.
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81% of Journalists Turn to Company Websites – Is Your Online Newsroom Ready?
5/07/2013
A survey by Arketi Group has found that 81% of business journalists turn to corporate websites when they are unable to find a source. And what makes the website useful when they get there?
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What happens when Aggregation becomes Automation?
5/07/2013
Aggregation has long been identified as both a benefit and a curse on media publishers the world over. New media powerhouses like The Huffington Post have mastered and fine-tuned not just aggregation,
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