Skip to the side navigation bar
Skip to the page content
Username:
Password
Remember Me
Forgot username or password?
Login
Sign up
Search only accepts letters and numbers.
Monday, 23 December 2024 4:31 AM
Newsroom Home
News Releases
Photos
Videos
Audio
Basket
right navigation
News
What Is a Digital Newsroom?
Digital Newsrooms
Case Studies
Wieck Services
Client Newsrooms
Queensland Fire & Emergency Services
Department of Immigration and Border Protection
Australia Post
Public Relations Institute of Australia
Bikedeadline
PR Perceptions vs Media Realities
About Us
Executive Bios
Wieck In The News
Subscribe
Register for Media Access >
Site RSS Feed >
Email Alert Sign Up >
Enquiries
E:
contact@newsroom.com.au
P:
(+61) 1300 669 390
Social Media
content
Loading video...
PR Perceptions vs Media Realities - VNR
Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.
Text File of Transcript
Transcript of PR Perceptions vs Media Realities - VNR
Wieck CEO Warren Kirby talks about the PR Perceptions vs Media Realities survey.
One of the most interesting findings of the PR Perceptions vs Media Realities survey was the gap between how regularly the PR industry are supplying multimedia content and how often the media are using it.
Description: Close-up of the survey white paper and flick through of pages.
We found that 79% of the media are using supplied images at least once a week yet as many as 22% of the PR industry rarely or never provide them with media releases.
The gap with video is even greater. 45% of media use supplied video at least once a week but only 2% of the PR industry provide it regularly.
Vision shows Warren Kirby with cutaways of the PR Perceptions vs Media Realities Whitepaper document, flicking through pages and throw downs of the document.
^ Back to top
Share Online
Embed
<script src="//newsroom.com.au/Scripts/jwplayer.js"></script> <div id="myElement_ed69285f-0509-41c8-b179-f290a273ed3e">Loading video...</div><script type="text/javascript">jwplayer("myElement_ed69285f-0509-41c8-b179-f290a273ed3e").setup({tracks: [{ file: "http://d3d6mf6ofxeyve.cloudfront.net/wieckaustralasia60/files/PR_Perspectives_long.srt", label: "English", kind: "captions", default: false }],file: "http://d3d6mf6ofxeyve.cloudfront.net/wieckaustralasia60/files/PR_Perspectives_long_JWPWEB_.mp4"});</script>
Date Published:
18 November 2013
All Videos:
1 videos on 1 page
1
Warren Kirby, CEO of Wieck Australasia talks about the results of the PR Perspectives vs Media Realities survey.
PR Perceptions vs Media Realities - VNR
^ Back to top
1
Links
|
Copyright Notice
|
Privacy Policy
|
Disclaimer
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##